HEARTS OF GOLD – Omar Mota

PROJECT – ASU Hearts of Gold

Hearts of Gold – Together, we thrive

ARIZONA STATE UNIVERSITY

2020 was a year that tested our resilience, our innovation, our strength, and our humanity. It was a year of loss and sacrifice, yet a year of grit, innovation, determination, perseverance, discovery, and community.

As we welcomed first-year students back into the community, we wanted to recognize the efforts and sacrifices of the past and show appreciation to our frontline heroes, our innovators, and the staff that kept the university open.

BRAND CAMPAIGN

SOCIAL MEDIA

PRINT DESIGN

ICONOGRAPHY

210601 ASU Hearts of Gold animated lockup – on WHITE v4 FINAL

The Hearts of Gold lockup was meant to be a symbol of the shared knowledge that the ASU community never stopped moving forward and never stopped innovating. We wanted the community to feel grateful, hopeful, and confident with the knowledge the ASU community faces the toughest challenges.

Process: For the lockup, I went through a few rounds of heart shape exploration until I found a shape that I was comfortable moving forward. Once the shape was chosen, I did iterations incorporating the name onto the heart itself. Once the chosen lockup went through review, it was rejected due to stakeholders not thinking the message of the campaign was being executed to its fullest potential. After revisions, the final version included rays that helped emphasize the true demonstration of the Sun Devil spirit.

PRINT SIGNAGE

Activation of this campaign involved having the heart lockup displayed in big open areas to show appreciation for our frontline heroes. Hearts of Gold circular posters were printed for all residential halls and office buildings for occupants to display in windows with welcoming and appreciative language on the back of the poster. Campus poll banners were also printed and displayed throughout all 4 ASU campuses. The lockup was also used in publications featuring ASU's own frontline heroes and was used to create sticker packs for ASU students.

Photo by Charlie Leight/Arizona State University

FOUR WINDS DIGITAL DISPLAYS

FOUR WINDS DIGITAL DISPLAYS

Four Winds Interactive is the software UTO to manage content enterprise-wide on the ASU digital signage network.

Video messages occur twice per hour on every screen throughout all 4 ASU campuses.

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INQUIRIES

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